The e-Rickshaw ride-hailing service is an affordable and efficient option for everyday commuters. In cities throughout India, e-rickshaws are a zero-tailpipe pollution mode of transportation utilized for last- and first-mile connectivity. For commuters, this three-wheeled electric vehicle is often expected to close any gaps in the value chain of existing public transportation services.
Furthermore, the average price of an e-rickshaw ride is INR 10 per person per kilometer. Most online aggregators that provide three-wheeler services are open 24/7. Since consumers may reserve and find the e-rickshaw straight through mobile applications, accessibility to the facility is also made simple. Additionally, based on the time of day, the user can schedule an e-rickshaw trip similarly to a cab.
The Indian e-rickshaw and on-demand ride-hailing market are growing as e-rickshaw use rises. The increasing frequency of collaborations between private organizations and governmental entities is the primary driver of this increase. India’s national and state governments control the usage of e-rickshaws, which has prompted an increase in public-private partnership projects in this sector.
Moreover, the government in India, both at the state and federal levels is concentrating on encouraging the use of environmentally friendly means of transportation like electric rickshaws in light of the worsening air quality and escalating environmental degradation in the country’s main cities and towns (e-rickshaws).
Thus, the government has passed more stringent environmental protection regulations. These rules are designed to decrease the number of cars that run on fossil fuels. The presence of numerous domestic players, including SmartE (Treasure Vase Ventures Private Limited), Ola Electric Mobility Pvt. Ltd., and Mauto Electric Mobility Pvt Ltd. contributes to the fragmentation of the Indian e-rickshaw and on-demand ride-hailing industry.
The research attempts to discuss the analysis of driver profiles in tier 1, 2, and 3 cities according to educational background, employment experience, driver’s professional and personal objectives, desire to work with TNC, gender and age, incentive aspects, and expectations and faithfulness.
The additional analysis covers the number of drivers needed for the services, difficulties encountered in finding drivers in the targeted cities, identification of drivers’ unmet needs, different sources and channels for finding drivers, problems currently faced by drivers, demand, and opportunities.
Moreover, a key trend in the Indian e-rickshaw and on-demand ride-hailing market is the expansion of collaborations between public institutions and governmental agencies. To regularize the usage of e-rickshaws, the GOI and state authorities have established several programs through public-private partnerships.
