At the most basic level, a lanyard is a strap from which items can be hung. These are often found around or on the necks of media staff who need to identify themselves for security purposes. Another example would be trade show staff or conference organisers – any venue where it is important to quickly show credentials. Normally both plain and printed lanyards have a clip at one end where various accessories can be attached. This is so that they can be used to hold an ID badge as well as other such objects like name tags and membership cards.
In some countries, a lanyard may also be worn as a statement of status. For example, in Ireland, corporate offices use them to denote who the holder is and what they do. Commercial lanyards can also be used in this way and are very commonly found in large warehouses or depots. In some situations, it can become a political statement, to show support for a sports team or organization, or an act of rebellion against the establishment.
In organisations where media staff have a high public profile, lanyards can also act as an effective marketing tool, helping with brand recognition. A Polyester lanyard is very visible; it is far more likely to draw the eye than a small badge on someone’s shirt. In many cases, it will be the only identifier that a member of the public is likely to notice. Therefore, if it contains an organization’s logo or an obvious reference to its brand value, then this could be particularly beneficial in getting a message across and gaining exposure.
Some of the most effective marketing is often word of mouth and a lanyard can help to spread this message further. As members of media staff carry out their daily activities, they will be seen by many more people than just their colleagues. For example, someone attending a conference or trade show might find themselves standing in line with members of the public at lunchtime. They may be able to strike up a conversation about an interesting item being sold at the organisation’s exhibition stand. This could lead to new sales opportunities or an increase in visitors to the website. Customised Polyester Lanyards in Ireland can be found at hotels, offices and venues by staff who wear them to easily identify themselves.
A polyester lanyard is a kind of basic way to carry your media badge around. Media lanyards are not just for adults; they come in a variety of colors and styles, with easy-to-read text, and often have clips, keyholes, or retractable loops for quick and easy access to badges. A polyester lanyard can also be used for ID cards or even as a temporary office badge holder. The lightweight material offers customization for text and logos in the form of silk screen printing. Our recommendation is that the design is kept simple for this technique as polyester lanyards are limited in what can be printed onto them. But for example, a black lanyard with the word MEDIA repeated in white is very simple and effective.
Lanyards have an adjustable length with a breakaway clasp that will release if it becomes caught on something the wearer doesn’t want it to get tangled in. This is particularly important if the lanyard gets caught in a lift or automatic doors. There are a variety of different clips, snap clips, and carabiners that attach to the lanyard, keeping it in place. Polyester lanyards are also great for organising your keys. These lanyards come in a variety of colours so you are sure to find one that matches your personality or company colour scheme.
Polyester lanyards are pretty much universally accepted as a tool for journalists and their work purposes. They’re traditionally used for several reasons, like keeping ID cards or tickets safe and organised; holding pens, or USB drives; securing microphones; housing cameras or mobiles, etc. The product can be worn for months and is very durable – although woven lanyards are the most long-lasting product of all lanyards in Ireland.
When you’re a member of the media and happen to be presenting or covering any kind of event, chances are that you’ll be working in an environment where wearing a lanyard is mandatory. But with so many options available, how do you choose which one is best for your needs? To help answer this question, connect with us at www.irelandlanyards.com. Here we are to assist with any requirements you have, and we will supply a complimentary digital proof of how the lanyard could look together with any other help. Our top quality lanyards in Ireland are sold at the best prices and our 5* Trustpilot review from over 500 customers speaks to our service and product!
